About Jessica Cheong
25 years inside the Human Engine
My career spans nearly 20 years at IBM, working alongside the founders across software delivery, operations, and client onboarding to stabilise and structure a SaaS business, and co-founding and running a small business for nine years. Each context taught me something different about where organisations break down — and what it actually takes to fix them.
The Human Engine is a pattern that became impossible to ignore after decades executing delivery and maintaining operations across organisations. The differentiator is almost never the strategy or the people. It's the invisible layer in between.
I've lived the frustration of slow progress and limited resources in a founder-led business — not just observed it from the outside.
Most consultants give you a diagnosis or a framework and leave. Others coach without getting deeper involved in fixing the actual problem. I do both — and stay until the change holds.
